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Step-by-step guide on how to create dream listings in the TellUs DMS system

This guide will help you create quality listings in TellUs DMS. Step by step, it shows you how to fill in all required and relevant fields to make sure your products get top visibility on Visitnorway.com.

Let’s go!

Table of Contents

Step 1: Log in

To add a new product, log in with your Simpleview DMS credentials and select Products:

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This will open the Product Type page shown in Step 2 below. You can also use the search field at the top of the page to find and edit an existing product.

Step 2: Select product type

When creating a new product, it is essential to carefully select the product type that best describes what you have to offer:

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Note

For regular and recurring guided tours or walks, do not select “Events” as the product type. They should be added as a normal product listing under “Activities” or “Guided Tours”.

For special guided tours or walks that only occur once or a few times a year, you can select “Events” as the product type.

🚦 Required fields

Please note that the following fields are obligatory: Category, Name, Description, Latitude, Longitude, and Main image. Listings that lack information in any of these fields will not be visible on Visitnorway.com.

Step 3: Basic information

The Product Details page looks like this:

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Next up is Descriptions, which you’ll find in the menu on the left-hand side of the page.

Step 4: Descriptions

The Descriptions page looks like this:

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Info

Read more in our Factors of visibility guide about what to put in your description and other dedicated fields to achieve the best possible quality and visibility for your listing, including how to deal with language versions.

Step 5: Media

In Step 5, you will make your product look pretty by adding nice images. You do this on the Media page, which looks like this:

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Finished adding pictures? Then select Classifications in the left-hand menu, followed by Categories.

Step 6: Categories

The Categories page looks like this:

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Expand
titleDetailed explanation of how categories work and how to set up categories on your listing correctly

Visit Norway’s and TellUs' categories

Visit Norway and TellUs have different sets of categories. To make it possible to match the two sets, we have created so-called category mapping. This aims to match the categories in TellUs with the ones on Visit Norway.

Category mapping

The spreadsheet Category mapping instructions contains detailed information about how the categories in TellUs are reflected on Visit Norway. Columns B, D and F contain the category in TellUs, and columns J and L show how this combination is reflected on Visit Norway. For example: Rows 782 and 783 show that both Vandring and/or its subcategory Vandring/sykkel stier will result in the category The Great Outdoors: Hiking on Visit Norway.

Category IDs

It might be easier for you to use category IDs to find and use the correct categories. To display category IDs next to the category names, click on Actions in the top right-hand corner and choose Toggle Category ID display from the drop-down menu:

Step 7: Channels – send your listing to Visitnorway.com

The time has come to send your listing to Visitnorway.com! You do this by connecting your listing to the Visit Norway channel.

Click on Add Channels in the top right-hand corner of the screen and tick the box next to Standard oppføring, as shown in the picture below:

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Done! Now check out how to maximise your presence on Visit Norway:

👁 Enhance visibility and create even better products

Info

Besides the required fields listed in steps 3-7 above, you can use other fields to give more details about your product and enhance your listing. You can read all about it in our Factors of visibility guide.

If the product is available in your social media account and TripAdvisor, you can link to them in TellUs. By connecting to TripAdvisor, the product’s rating and reviews will be visible, which increases the chance of users buying or booking it.

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Tip

Use the main web address (URL) of your product on the Tripadvisor platform to connect your listings. This will enable and show Tripadvisor's traveller ranking and user reviews that your product has on Tripadvisor. This is a great way to show and share how appreciated your product is.

Step 9: Price and price table

It is better to use the dedicated fields to show prices instead of adding this information in the description field. This way you make valuable information more visible and visitors will be more likely to buy your product based on how complete your offer is:

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Next, click the Actions button and select “Add” new price. A window like the one below will pop up. Pick a date range, fill in the minimum and maximum price for your product, and click Save:

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Step 10: Opening hours

It is also recommended to use the dedicated fields to show your opening hours, like on the listing shown here:

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Tip

It is essential to always keep your listings up to date, so go through and update them from time to time. Our visibility algorithm will give your listings a few extra points for keeping your products fresh, and users are much more likely to buy or book products with updated information!

It's recommended to do this before each main season at least. Depending on the product, you may need to do it more often (for example when new amenities become available, or when prices or opening hours change).

Step 11: Adding more facilities

When adding facilities (amenities) to your product, please refer to the document below. Facilities work similarly to categories: TellUs and Visit Norway use different sets, and they need to be matched correctly for Visit Norway to understand which facilities should be assigned to your listing.

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Expand
titleAdding facilities correctly can be tricky! Read more about how to make them available on Visit Norway

The document above contains a list of all available facilities on Visit Norway in columns A and B. In column G you can see the TellUs facility IDs you need to mark if you want Visitnorway to assign you a facility from columns A and B.

Info

If there is more than one TellUs ID in column G in the facility mapping document, you need to mark all of them in TellUs DMS. Otherwise, Visit Norway will not assign the facility correctly in your listing.

For example:

If you want to add the Laundry room facility to your campsite's listing, you need to mark the facility with ID 7_1207 in TellUs DMS:

Go to TellUs DMS and select your product. Click on the Classification tab and select Facilities. Under Actions, select Toggle Facility ID display. Next, search for the number “1207”:

Tip

When you have set at least one facility correctly, the Details tab will automatically appear in your listing as shown in the image below. This is where visitors can see the amenities of your product.

At the end of this guide, you’ll find a shortlist of recommended facilities for products of each category. Use it to your advantage!

Extra: Adding a GPX file

 Each listing has a map and you can use GPX files to show waypoints, tracks, and routes.

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Tip

We highly recommend creating GPX files when doing the actual trip with your phone and proper application. This way you can ensure the best accuracy and high quality of your GPX route.

🏆 Example listings - learn from the best!

Depending on the type of product you want to add, you can use one of our template listings as an example. Take a sneak peek below and learn how we created them:

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We hope that this article was helpful! You can learn more in our other articles about how to create top products.

Dive deep into factors of visibility and how to make your listing stand out on Visitnorway:

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