📋 How to create products that perform well on Visitnorway.com
In this article, you find all the information you need to boost your listings' visibility on Visitnorway.com. We have also included some tips on how to increase conversions and make use of all available features.
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We recommend that you update your listing a few times per year, for example for each season. This will improve your ranking and make the listing more visible to potential customers.
To add a new product, you can use our step-by-step guide on creating products in TellUs.
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For both points below (‘Must have' info’ and ‘Give your product a better ranking’), you need to take a few elements into account. Click on Read more to show more info about each element. |
Required fields
The five elements below are mandatory for every listing. Without these, the listing will not be visible on Visit Norway.
Check out the additional tips for each field for tips on how to improve your ranking.
Primary category:
Pick 1 primary category that is most relevant to your product or service
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The primary category allows us to publish the listing on relevant pages, where the user might expect the product. For a good user experience, consider carefully which category to pick as your primary.  There are 12 primary categories on Visit Norway. Pick the one that suits your product most:
If you offer different products or services, you should create separate listings for each of these products. Example: You want to promote your hotel on Visitnorway, but you also have a hotel restaurant that is open to the public. In this case, you should create two separate listings: one for the hotel and one for the restaurant, bearing in mind best practices for the primary category, image, title, and description. In the description you can mention the relation between the two products.
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Add only subcategories that are thematically fundamental to the listing. |
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Avoid adding more than 2 subcategories! |
Images:
The image is the first thing that catches the user’s attention and it will influence how they feel about your product. Pick your image carefully to attract as many clients as possible.
You need one unique, high-resolution image in landscape format for each listing.
If you use more than one image, try to avoid any that are used in other listings on Visit Norway.
You can also add a video as one of your images, but not as the main image
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Main imageThe main image is the first image you upload. It is important to have a unique image for every listing - do not use the same image as the main image on more than one listing. The algorithm will find out if the same image appears as the main image multiple times and punish this behaviour by making the listing less visible. The previews throughout Visitnorway are standardised and therefore the preview image needs to be suitable for these standards.
 Other imagesEach listing can have several images in a slideshow. Some tips:
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Make sure that there is a clear connection between the main image and the title - as well as the general theme and content of the listing. |
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The recommended width and height ratio for a landscape image is 2:1, e.g. 2000 x 1000 pixels). |
Short & Description:
The field Short (introduction/preview text) should be 200-250 characters including spaces. Use it to spark the users' interest.
For the description field, aim for at least 1,000 characters (including spaces).
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ShortThe field Short contains the introduction, which is shown in bold in all listings. Some of the text you put there will also be visible in listing previews. This part needs to be concise and to the point – think of it as a summary of the product description. Make sure it is not a straight copy/paste job from another listing page's intro text – this will be noticed by the algorithm and punished accordingly. Also be sure not to copy and paste the first sentence or sentences from the description as it will show twice on the listing page. DescriptionIn the description, you should provide clear, concise and useful information about the product. Make sure that the introduction (the text in the field Short) does not appear again in the description.
Make sure that the description is in the correct language – the algorithm will detect if the language is wrong and punish the visibility of the listing.  |
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Double check the short and description for typos and grammar mistakes. |
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Don’t copy/paste the first paragraph of your description into the ‘short’ field. |
Coordinates:
The geographic coordinates are required for your listing. Without coordinates, your listing will not be visible so be sure to add them.
To get your coordinates, simply click on the little map icon next to the fields Latitude and Longitude. A map opens and you can pick the right location and save.
For tours that don’t start at your office, add the coordinates of the meeting place. This might save some confusion for the user.
If you know your coordinates already, you can insert them directly in the Latitude and Longitude fields.
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Make sure not to mix up latitude and longitude. Your coordinates should be somewhere between:
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An alternative way to find the coordinates is via Google Maps. Follow the steps below:
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📈 Give your product a better ranking
The following fields are not required but will improve the quality and visibility of your listing. This will give you a better chance to get a high-ranked position on Visit Norway, which will bring more potential clients to your listing.
Contact information
Include contact details so that people can get in touch with you
This can be a button, booking link, email address, or phone number
If your product has a Facebook fan page, you can add it to the summary
TripAdvisor
Link only one TripAdvisor ID per Visit Norway listing.
Make sure both your rating and reviews are shown on your listing. This will attract more customers.
When doing this, make sure you read our guidelines in the Read more dropdown menu below.
Prices and opening hours
Adding this information in the dedicated fields (and not in the description field) is good practice for usability and will improve your ranking.
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CategoriesThere are currently around 100 categories. They are all connected to 1 of the 12 primary categories on Visit Norway in some way, and have a similar logic. Even if the content of your listing fits many different categories, it is good practice to add a maximum of two categories per listing.
Call to ActionAnother important element of the listing page is the Call to Action (CTA). This is where the user can reach out to you to get to know more about your product or make a booking. Make sure there is at least one way that the user can get in touch with you. The basic CTAs on the current Visitnorway listing pages are:
TripAdvisorThe content of the TripAdvisor ID should be reflected in the listing and there should be no big differences between the TripAdvisor page and the Visit Norway listing. Even though it is possible to use the same TripAdvisor ID for several listings, the algorithm does not like this practice and will punish you for it. Try to match one TripAdvisor ID with one Visit Norway listing only. Also, your choice of primary category and subcategories should be as similar as possible. The algorithm will notice if there is no logical connection between the content of the listing and what is being rated on TripAdvisor. Example: You want to promote a museum on Visit Norway. The museum has a café, which is very popular on TripAdvisor. If the café and not the museum is reviewed on TripAdvisor, the café will need its own listing on Visit Norway to motivate the connection to TripAdvisor. Prices and opening hoursAdd prices/price indications and your opening hours in their respective fields and not in the description of the listing. In the price field, add only the price. All prices are expressed in Norwegian Crowns (NOK). |
🚫 Avoid duplicates at all costs!
Before creating your listing, check if there is an existing listing for your product already. If so, update your existing listing instead of creating a new one.
Every listing on Visit Norway should have:
A unique title
A unique main image
Reusing a title or main image will be punished by the algorithm and lower your ranking. The reason behind this is that only the title and the image are displayed in most previews. Seeing the same image twice on the same page (or reading the same intro twice on the same page) drastically lowers the users' impression of content quality. The rest of the information on the listing should ideally also be unique.
Example: You want to promote your hotel on Visitnorway.com, but you also have a restaurant in the hotel that is open to the public. In this case, you have to create two separate listings: one for the hotel and one for the restaurant, bearing in mind best practices for the primary category, image, title and description. You can mention the relation between the two products in the description field.
🗺 Language versions
Visit Norway is published in 11 languages, and you can also create language versions of your listing.
All listings should have an English and a Norwegian version, but you can create language versions for the other markets as well. When there is no language version for a specific listing, the system automatically shows the English version of the listing (with the exception of the Swedish and Danish versions of Visit Norway, which defaults to the Norwegian version of the listing).
To meet the needs of your users in different countries, and to increase visibility, it is valuable to have relevant language versions of your listings.
If you decide to create language versions, it is important that you use the right language.
Example: If you create a French version of your listing, the content on the listing page has to be in French. If the algorithm notices that a French listing has an English description, for example, the ranking of your listing will decrease.
👨🎓 Template listings
We have created a few template listings to show what listings from different categories can and should look like:
🧗♂️ Activity template listing
🏨 Accommodation template listing
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