Factors of visibility for listings
How to create products that perform well on Visitnorway.com
In this article, you find all the information you need to boost your listings' visibility on Visitnorway.com. We have also included some tips on how to increase conversions and make use of all available features.
- 1 How to create products that perform well on Visitnorway.com
- 2 Required fields
- 2.1 Primary category:
- 2.2 Images:
- 2.2.1 Main image
- 2.2.2 Other images
- 2.3 Name:
- 2.4 Short & Description:
- 2.4.1 Short
- 2.4.2 Description
- 2.5 Coordinates:
- 3 Give your product
a better ranking
- 3.1 Contact information
- 3.2 TripAdvisor
- 3.3 Prices and opening hours
- 3.3.1 Categories
- 3.3.2 Call to Action
- 3.3.3 TripAdvisor
- 3.3.4 Prices and opening hours
- 4 Avoid duplicates at all costs!
- 5 Language versions
- 6 Template listings
We recommend that you update your listing a few times per year, for example for each season. This will improve your ranking and make the listing more visible to potential customers.
To add a new product, you can use our step-by-step guide on creating products in TellUs.
For both points below (‘Must have' info’ and ‘Give your product a better ranking’), you need to take a few elements into account. Click on Read more to show more info about each element.
Required fields
The five elements below are mandatory for every listing. Without these, the listing will not be visible on Visit Norway.
Check out the additional tips for each field for tips on how to improve your ranking.
Primary category:
Pick 1 primary category that is most relevant to your product or service
Images:
The image is the first thing that catches the user’s attention and it will influence how they feel about your product. Pick your image carefully to attract as many clients as possible.
You need one unique, high-resolution image in landscape format for each listing.
If you use more than one image, try to avoid any that are used in other listings on Visit Norway.
You can also add a video as one of your images, but not as the main image
Name:
Stick to a maximum 50 characters (including spaces)
Only capitalise the first letter of any proper names (city, country, brand…)
Make sure that the name is unique and specific. It’s important to avoid using the same name as another listing on Visit Norway
Short & Description:
The field Short (introduction/preview text) should be 200-250 characters including spaces. Use it to spark the users' interest.
For the description field, aim for at least 1,000 characters (including spaces).
Coordinates:
The geographic coordinates are required for your listing. Without coordinates, your listing will not be visible so be sure to add them.
To get your coordinates, simply click on the little map icon next to the fields Latitude and Longitude. A map opens and you can pick the right location and save.
For tours that don’t start at your office, add the coordinates of the meeting place. This might save some confusion for the user.
If you know your coordinates already, you can insert them directly in the Latitude and Longitude fields.
Give your product a better ranking
The following fields are not required but will improve the quality and visibility of your listing. This will give you a better chance to get a high-ranked position on Visit Norway, which will bring more potential clients to your listing.
Contact information
Include contact details so that people can get in touch with you
This can be a button, booking link, email address, or phone number
If your product has a Facebook fan page, you can add it to the summary
TripAdvisor
Link only one TripAdvisor ID per Visit Norway listing.
Make sure both your rating and reviews are shown on your listing. This will attract more customers.
When doing this, make sure you read our guidelines in the Read more dropdown menu below.
Prices and opening hours
Adding this information in the dedicated fields (and not in the description field) is good practice for usability and will improve your ranking.
Avoid duplicates at all costs!
Before creating your listing, check if there is an existing listing for your product already. If so, update your existing listing instead of creating a new one.
Every listing on Visit Norway should have:
A unique title
A unique main image
Reusing a title or main image will be punished by the algorithm and lower your ranking. The reason behind this is that only the title and the image are displayed in most previews. Seeing the same image twice on the same page (or reading the same intro twice on the same page) drastically lowers the users' impression of content quality. The rest of the information on the listing should ideally also be unique.
Language versions
Visit Norway is published in 11 languages, and you can also create language versions of your listing.
All listings should have an English and a Norwegian version, but you can create language versions for the other markets as well. When there is no language version for a specific listing, the system automatically shows the English version of the listing (with the exception of the Swedish and Danish versions of Visit Norway, which defaults to the Norwegian version of the listing).
To meet the needs of your users in different countries, and to increase visibility, it is valuable to have relevant language versions of your listings.
If you decide to create language versions, it is important that you use the right language.
Template listings
We have created a few template listings to show what listings from different categories can and should look like:
Accommodation template listing