Editorial guidelines

The editorial guidelines are essential reading for Visitnorway’s web editors and other contributors to the site. They provide an overview of how to work with editorial and commercial content, including text, images, videos, social media, user generated content, products and events.

The guidelines are under constant development, so we recommend that you check them regularly for updates and changes.

Structure of the editorial guidelines

The editorial guidelines are structured according to theme, but keep in mind that some topics are relevant to several areas and tasks.

• Vision and target groups
• Text, spelling and language
• Formatting and layout
• Linking
• Metadata
• The front page
• Images
• Videos
• User-generated content
• Listings and Events
• Commercial content
• Checklist for sustainability and safety, and alcoholic beverages
• Scrolling essay guidelines