The front page

The purpose of the Visitnorway front pages is to inspire and inform in an attractive and user-friendly way. It must be carefully optimized and curated to have maximum effect and usability. The primary goal of Visitnorway is to make it easy to choose Norway as a holiday destination.

Commercial vs editorial content

Visitnorway is an official travel portal and it´s important that the front page contains commercial and editorial content in a mix where the content types enrich each other. Please note that the campaign area in the first section is restricted to three entrances. Other campaign entrances can be added to the other relevant sections – make sure the commercial content is maximum 50% of the sections (apart from the campaign area and the sponsor section).

The design and content on the front page will vary, but make sure the following content is given visibility

New articles/campaigns, for example:

Events

Content: listings/events
Purpose: To show relevant and important events
Example:

The great outdoors

Content: Northern lights, hiking, cycling, fishing etc (change with season, but there should always be an entrance the Northern lights on the front page)
Purpose: To show Norway's great outdoors
Example:

Food & drink

Content: Food articles/films etc
Purpose: Showcase Norwegian food culture
Example:

Top lists

Content: Top lists
Purpose: To showcase top lists covering different themes
Example:

Plan your trip

Content: Might consist of map layers with entrances to main cities and places, top attractions, most famous fjords etc. Under the map, four other relevant articles on planning can be added (seasons & climate, travel tips etc.) The map should be non-commercial (campaign).
Purpose: Give the user who plans or dream about a trip to Norway an overview of the map and relevant information.

Example:

National market adaptations

The content displayed within the different sections will vary with language versions and seasons, as priorities and campaigns differ between the markets. A web editor is expected to focus primarily on the needs of their own national market, however they can also learn a lot from their web editor colleagues.

Web Editors covering a national market are expected to share with their colleagues any successful innovations that they have produced. This is to ensure that “stuff that works” gets adapted and localised across the portal as quickly as possible.

Although looking at other language versions for inspiration and guidance is important, web editors should always try to interpret any innovations made through the “lens” of their own market.

Additional information

For related information, please consult the following pages:

Visitnorway Public