Commercial content

Commercial content is created to promote an organisation’s destination, product or service and is an important supplement to editorial content on visitnorway.com. It has genuine information value, but also a promotional intent.

Companies can buy visibility on Visitnorway through one or more of the following types of content:

1. Sponsored articles
2. Campaign content
3. Banner ads

The agreements between Visitnorway and the companies may consist of a combination of the types of content mentioned above.

The amount of commercial content on the front page should not exceed 50%.